Thought Control from Within a Cocoon?

Mike Steere's CNN article "The Future of Gaming is All in the Mind" begins: "Be excited, but be scared."  Indeed.  It is an extremely exciting time for all new developing technologies, and gaming is clearly no exception.  Steere examines new technologies related to "thought controlled games" which both sounds cool and admittedly a little scary.  Perhaps this is because the term "thought control" is right in there.  I know it refers to technology being controlled by thought, but it sounds a little too close to "mind control."  I suppose I am a little nervous about the opposite meaning (when taking out of context), which could lead to thought controlled by technology.  Hopefully I'm just letting my imagination get the best of me.  The Emotiv EPOC headset, described as "the first Brain Computer Interface" sounds like an awesome new way for gamers to play.  I'm personally not into World of Warcraft, Spore, Second Life, etc. --although I did use to play The Sims-- but I can see how greatly it would enhance the reactivity and overall experience of those types of games and others.  The fact that The Matrix technology could become a pseudo reality (nice digital new media oxymoron, eh?) is both fascinating and a little unnerving.  

My thoughts on this new technological innovation lead into Mark Tutton's CNN article "Designers Developing Virtual-Reality 'Cocoon.'"  I am immediately envisioning a combination of the capabilities of the headset and Cocoon, creating an entire thought-controlled, virtual reality experience.  The NAU Cocoon enables gamers to step inside a pod, and before long, step virtually into another world-- what NAU developer Tino Shaedler describes as a "fully immersed digital experience."

I also found it interesting, and more pertinent to my interests, that new games involving such technology would be in closer competition with Hollywood films.  If people can create their own world with personalized plotlines and characters, creating their own interactive cyber world, could these games take precedence to a desire to go sit in a movie theater?  Two years ago, when I was first working at Focus Features at their L.A. (Burbank) offices, the interns had a conference with Universal Studios President and C.E.O, Ron Meyer.  When fielding questions about a possible danger of losing ticket sales with all of the new digital ways to watch films, both legally and illegally, as well as the decrease in time between theatrical and DVD releases, Meyer made his opinion abundantly clear: People love going to the movies, sitting back, eating some popcorn.  He felt that that experience could not be equalled.  I tend to agree with this sentiment.  There are already plenty of video games based on movies of all genres (my roommates love playing 007), the possibility of immersing oneself in a film's scenarios does not serve the same purpose as going to the movies with friends.  I guess we shall see what happens-- I suppose it might depend on the type of games programmed to work with this thought control, headset technology combined with the Cocoon.  What would be the draw from exiting back into the real world for a dedicated gamer who, immersed in a virtual reality pod, could interact fully with the touch of a BRAINWAVE?